Brandirectory

Brandirectory is an online database that provides detailed information on the valuation and ranking of global brands. Managed by Brand Finance, the world’s leading independent brand valuation consultancy, Brandirectory offers insights into the financial performance, brand strength, and market presence of thousands of brands across various sectors. It features annual reports, whitepapers, and rankings that evaluate over 5,000 of the world’s largest brands each year.

The platform includes sector-specific and country-specific rankings, allowing users to explore and compare brands within different industries and regions. Brandirectory’s methodology is certified by the Marketing Accountability Standards Board (MASB), ensuring accurate and reliable brand value assessments. The site serves as a valuable resource for marketers, financial analysts, and business leaders looking to understand brand equity and make informed decisions based on comprehensive brand valuation data.

What does Brand Finance do?

Brand Finance evaluates and ranks the strength and value of over 5,000 of the world's biggest brands annually. Their brand value rankings are certified by the Marketing Accountability Standards Board (MASB).

How can I access Brand Finance's brand rankings?

All of Brand Finance's brand rankings and reports dating back to 2007 are available on the Brandirectory website. You can browse and search for specific rankings or reports.

Does Brandirectory only cover certain countries or industries?

No, Brandirectory contains global brand rankings across all major industries and sectors. While headquartered in London, Brand Finance has a presence in over 20 countries worldwide.

How often are the brand rankings updated?

Brand Finance conducts their brand evaluations and publishes new rankings annually, putting the world's top 5,000 brands to the test each year.

Is there a fee to access Brandirectory content?

Some of the brand rankings and high-level reports are available for free on Brandirectory. However, full in-depth reports and data may require purchasing from Brand Finance.